Sesame Bankhall Group has announced a wider protection offer for advisers after consumer duty stressed the importance of protecting clients from harm.
The firm said its new products, solo protection and flex protection, were launched in response to feedback from advisers.
The latest additions are expected to "complement" SBG's existing offering through its Zenith Protection proposition which was launched in 2015 and provides access to 17 protection insurers.
Stephanie Charman, partnerships and propositions director at the firm said: "We understand how important protection is to ensuring people have their finances safeguarded, should life throw them a curveball, and the implementation of consumer duty has placed an even greater emphasis on protecting customers from foreseeable harm.
"However, we appreciate the barriers they have come up against, particularly for those who are perhaps new to protection. That’s why we’ve acted on feedback and expanded our protection offering to ensure we’re doing all we can to most effectively support advisers.
"Helping them be more productive, run more efficiently and giving them access to the right propositions that ultimately will deliver the best outcomes and fair value for their customers."
SBG said the additions are part of a journey of "growth and modernisation" in a bid to become one of the UK’s leading service providers for advice firms.
The firm's new solo protection offering is through Aviva and is a single-tie option offering dedicated support to those committed to fully embedding writing protection into their business.
It gives advisers access to a range of Aviva’s protection solutions including life insurance and living costs protection.
While Flex protection gives advisers access to four core providers – Aviva, L&G, LV and Zurich – and they can then add on one more from a choice of: The Exeter, Guardian, Royal London, Scottish Widows or Vitality.
SBG said this gives firms the flexibility to choose an additional partner they feel is best suited to their business and types of clients they serve.
The company has also set up a protection help desk which gives advisers access to specialists who can offer market insight, product information and practical support with complex cases.
tara.o'connor@ft.com
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