He adds: “It’s important to build an infrastructure that can support them. To this end, these proposals will be extremely valuable. Going forward, we believe there is scope to empower providers to be able to nudge people towards better solutions, or solutions which are potentially more appropriate for their needs, beyond what they are able to do now.
“What is ultimately clear, and welcome, from these proposals is that we are finally moving away from a regulatory approach where firms are required to produce products that are good enough in order to mitigate poor decision-making, and towards an approach where supporting decision-making is at the forefront.”
Alison Steed is a freelance journalist