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Advisers need to ensure customers actually read what is being sent to them

Phil Shelley

Phil Shelley

The technology can be combined with monitoring tools, which provide financial services companies with the ability to track their communication channels.

Fast, simple, accessible communication is now a reality for the financial services industry, and the consumer duty is demanding firms take advantage of that.

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It cannot be acceptable to banks and financial advisers that the majority of customers are not reading vital information.

Each and every firm needs to address this with the same intensity used when selling a product in the first place. Inaction will not cut it in this modern age.

Phil Shelley is chair of docStribute