“AJ Bell has launched a number of funds recently and perhaps this signals a change in their business model as they want a slice of the pie in the fund management business too. This could possibly be the first step towards becoming a vertically integrated firm, manufacturing and distributing their own products like Old Mutual Wealth or Hargreaves Lansdown. I would not be too surprised if we see AJ Bell entering the financial advice market at some point in the future.”
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Verdict:
The low fee pricing will certainly attract advisers, but performance of the fund is still the name of the game.
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