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Robo-advisers and innovations driving the rise of ETFs

Smart beta strategies, as they evolve and become available via ETFs, can ensure that financial advisers have the choice of sophisticated solutions that match their clients' requirements. Innovation in smart beta strategies ensures they can remain relevant in the fast changing investment landscape.

Nizam Hamid is head of sales at WisdomTree

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Key points

Smart beta has become an important part of the toolkit for financial advisers

Smart beta ETFs follow rules-based quantitative strategies

The last remaining barrier to adoption of smart beta ETFs is one of product access on the platforms