Choosing the right estate agent is essential to a quick and efficient sale. Unfortunately, there will be agents out there who will mis-price a property just to gain business, which is not helpful for anyone involved and can be disheartening for the seller when realising they need to be open to heavy negotiation.  

To stop this from happening and ensure your client's affordability is correct, you can recommend that your clients use a reputable and regulated agent.

By looking for someone local who has had experience selling properties like theirs, and by using one that is regulated, they are guaranteed to be consulting with a professional agent who will give you up-to-date advice and guidance along the way. 

By recommending and informing your clients of the current market conditions, communicating more effectively, and using property information to our advantage to enhance the customer experience, we can all look to improve our client's journeys. 

Nathan Emerson is chief executive of Propertymark