Consumer duty  

The CEO must lead the culture of the business

Kevin said: “Customers themselves won’t see the total benefits of the work that we've done in the preceding 12 months immediately. 

“Two areas where we as a business properly improved our game as a consequence of that is the management team should be looking at the complete distribution of outcomes. 

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“And it's very easy, particularly if you like myself being in the asset management world, you've done fair value assessments, we're doing assessments that are easy to to collect.”

He explained that firms have to ask themselves where they are more focused across the distribution of outcomes.

“I think distribution of power buyers, that's the real kind of step change that we've seen,” he said.

“Customers will benefit from the backdrop.”

sonia.rach@ft.com

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