Moreover, you can also highlight trends and get ahead of them. If you follow the right people and listen to clients and potential customers on Twitter you can start to spot trends.
Twitter operates in real time and using hashtags (#tags) and watching what is trending can allow you to be ahead of the competition. You can then design products, services and offers that are relevant to clients’ current and future needs.
The real time functionality of Twitter allows engagement with clients that can answer queries and enhance the customer experience for your clients. Twitter has also launched a Poll option which allows you to seek feedback, promote your business or even develop a closer engagement with your followers.
As a 100m people every day can testify, the culture of Twitter soon becomes apparent through regular use.
In our changing world, any business that does not use the latest technology to engage with their clients and especially the rising Millennials, could miss out on many lucrative opportunities.
John Joe McGinley is the founder of Glassagh Consulting
